Edelweiss Alternates was at an inflection point. As the business matured, AIF and PMS had grown distinct enough in their purpose, audience and philosophy to each deserve their own identity. The brief was to give them exactly that: two logos that could stand independently, and two digital presences that could articulate what each business truly stands for.
Built around a philosophy.
The G2G philosophy at the heart of Edelweiss Alternates was studied and understood closely. That philosophy was then seamlessly integrated into the website design and development, ensuring the brand's thinking was visible in the structure, language, and experience of both digital platforms.
Two logos. Two websites. One coherent world.
The deliverables: two distinct logos and two website builds, each speaking to their respective audiences while remaining part of the same broader Edelweiss family.
