A venture by Reliance Retail, Aarambh Tea came with a clear belief at its core: balance. Aarambh denotes the beginning of everything. And the epitome of any perfect beginning is traditionally done with a perfect cup of chai.
Built around what the brand stands for.
The brandmark represents two leaves pouring into a cup, symbolising the subtlety of the ingredients. The packaging was inspired by the brand's personality: simple yet significant, much like chai itself. A simple concoction that holds great significance in each of our lives.
Where yellow meets blue, we find green.
The colours of the morning sky with the rising sun run throughout the packaging. The balance between day and night, captured in a cup. A distinct and genuine representation of its category.
