LivePro - Reliance LiveSmart

Moving beyond clothing, into performance.

Reliance wanted to launch an athleisure brand under their existing LiveSmart clothing line. The brief was complete: A new brand built from the ground up.

A brand rooted in how India moves.

The Indian athleisure market had a clear benchmark: Decathlon had already shown how deeply joy in movement could resonate with the everyday Indian consumer. The study mapped how post-pandemic behaviour had shifted exercise from obligation to aspiration, and where a brand like LivePro could carve a distinct position in a category growing faster than most had anticipated.

Live more. Perform better.

The naming stayed close to home. LivePro was named to signal progression: the levels of sport, effort, and ambition one moves through to reach the best version of themselves. The three-line motif from the parent identity was retained but reimagined with greater dynamism, giving the brandmark a sense of forward motion that the athleisure category demands. Mocks, tags, labels, and key visuals extended the identity into a complete, shelf-ready system.