A distributor's strongest asset is not the product they sell. It is the trust they build with investors over time. The brief was to create a content IP library for the NIMF Marketing App, giving empanelled distributors ready-to-share creatives that keep their investors engaged, informed, and connected between transactions.
IPs built for engagement and education.
Each property took a different angle into mutual fund awareness, investment behaviour, and financial literacy, designed to be shareable without losing educational value.
- The Pet Plan - Comic-strip series with original characters making MF concepts approachable.
- Travel O'Clock - Systematic Investment ideas mapped to real travel goals.
- Animals of Market Kingdom - Market behaviours told through animal archetypes.
- How's That - Fund and MF concepts framed through cricket.
- This or That - Quick comparisons that affect financial journeys.
