LivePlus - Reliance LiveSmart

A brand built for everybody.

As the world moved towards inclusivity, Indian retail was still catching up. The plus-size consumer had the spending power, the aspiration, and the desire to dress well, but rarely the options to match. Reliance saw that gap and brought a clear brief: build a brand under LiveSmart that speaks to this audience with the same confidence and completeness as any other fashion line. Nomenclature, logo, brand positioning, brand assets, mocks, and a main brand campaign, built from scratch for a consumer that mainstream fashion had long overlooked.

The narrative has changed.

Research looked at social trends and voices around body positivity and plus-size acceptance across India and globally. The conversation has shifted from unhealthy stigma and fat shaming to inclusivity and body positive attitudes. That insight shaped every brand decision that followed.

Fluid by design.

Live was retained from the parent brand and Plus was added, directly reflecting the brand's core offering and audience. The logo was designed to be more fluid, more inclusive by nature. Mocks, tags, labels, and key visuals were developed alongside a photoshoot to produce reels for social media.